Commerce Sphere integrated CRM and property management software for a real estate firm to manage leads from campaigns to conversions, boosting conversion rates by 15% while handling budget mismatches.
Business Problem:
A real estate company struggled with managing operations from property sales to rentals, particularly in lead management during marketing campaigns. Enquiries often mismatched budgets (e.g., £3m properties for £1.5m leads), and details weren’t retained for future conversions, leading to lost opportunities.
Process:
- Assessment: Mapped workflows to identify silos in lead tracking and property management.
- Integration Design: Selected and implemented real estate management software (e.g., Hutstack) and integrated with CRM for lead nurturing.
- Optimization: Automated lead routing and budget matching over 4 months, with data retention features.
- Training: Provided team training for campaign-to-conversion tracking.
Completion and Results:
The integrated system improved lead conversion by 15% and shortened sales cycles by 10%, drawing from Itransition’s Salesforce CRM case where a real estate firm achieved similar gains through unified data. This enabled retaining leads until suitable properties became available.
Client Benefits:
- 15% increase in lead conversions.
- 10% shorter sales cycles.
- Enhanced campaign management for budget-aligned opportunities.