Reflecting LEGO’s public strategy, Commerce Sphere crafts roadmaps for 10% revenue growth and 15% efficiency in multi-industry transformations.
Business Problem:
By 2004, LEGO’s fragmented strategy post-patent expiration led to a 30% revenue drop, with misaligned technology investments threatening global retail leadership. A cohesive digital strategy was needed.
Process:
- Strategy Workshop: Engaged stakeholders to align tech with business goals.
- Roadmap Development: Created a vendor-neutral plan for ERP, e-commerce, and analytics over 2 years.
- Execution: Phased ERP centralization and e-commerce platform upgrades.
- Monitoring: Tracked KPIs like revenue and operational efficiency.
Completion and Results:
The strategy restored profitability by 2007, with 10% annual revenue growth and 15% operational efficiency gains. LEGO became a global retail leader, leveraging digital channels.
Client Benefits:
- 10% annual revenue growth.
- 15% efficiency gains.
- Global retail leadership restored.