Inspired by GoPro’s public UGC campaigns, Commerce Sphere increases engagement by 25% and sales by 10% through data-driven social strategies.
Business Problem:
GoPro faced declining engagement in 2020 as digital ads saturated adventure markets. The brand needed to differentiate itself and build loyalty among global B2C customers without escalating ad costs.
Process:
- Strategy Development: Launched the “GoPro Awards” to incentivize user-generated content (UGC).
- Implementation: Promoted via social media platforms, with rewards for video submissions.
- Integration: Used UGC in campaigns, integrating with e-commerce for product showcases.
- Analytics: Monitored engagement and conversion metrics over 12 months.
Completion and Results:
The campaign created a repository of authentic UGC, boosting engagement by 25% and brand loyalty by 20%. Sales linked to UGC campaigns rose 10%, proving cost-effective growth.
Client Benefits:
- 25% increase in social engagement.
- 20% stronger brand loyalty.
- 10% sales uplift via UGC.