Based on The Sill’s public redesign, Commerce Sphere boosts organic traffic by 45% through responsive, SEO-focused web development for e-commerce.
Business Problem:
The Sill, a U.S. plant retailer, faced stagnant organic traffic in 2022, limiting its e-commerce growth in urban gardening markets. Poor site performance and weak SEO hindered discoverability for global online shoppers.
Process:
- Audit: Identified slow load times and missing long-tail keywords.
- Development: Built a responsive website using React, optimized for mobile-first users.
- SEO Strategy: Incorporated keywords like “best plants for low light” into content, with site speed fixes.
- Launch: Rolled out over 6 months, with A/B testing for UX improvements.
Completion and Results:
The new site boosted organic traffic by 45% and conversions by 20%, tapping into urban gardening trends without heavy ad spend. The vendor-neutral stack ensured flexibility for future updates.
Client Benefits:
- 45% increase in organic traffic.
- 20% higher conversion rates.
- Cost-effective growth without ad reliance.